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Welcome to the Fair-Trade Independent Tobacco Association (“FITA”) website!

FITA is an independent non-profit company formed by Southern African cigarette manufacturers demanding a fair trading environment – free of competitor harassment and unfair competition. FITA members are mindful of the socio-economic climate in Southern Africa and produce high-quality VALUE brands of cigarettes.
FITA is committed to educating manufacturers, retailers and consumers about all aspects relating to the manufacture, sale and use of cigarettes in South Africa through a fair and transparent forum!

We welcome any comments, suggestions and feedback relevant to the organization.

FITA - Chairperson / CEO

Breaking News

FITA is proud to announce it’s association and endorsement of CISA’s (Cigarette Institute South Africa), BRAND VERIFICATION CAMPAIGN!

CISA’s aim is to uplift the reputation, involvement and perception in regards to the VALUE BRAND Manufacturing segment in Southern Africa’s cigarette industry through Educating Campaign Driven Initiatives.

These campaigns & initiatives has the goal to enhance the public relationships and encourage the interaction between manufacturer, retailer, consumer and various regulative entities (SARS Custom & Excise and SAPS etc) within SA’s Tobacco Industry.


For more information visit:!