British American Tobacco sees smokeless future with CN Creative

Tobacco giant buys electronic cigarette maker.

British American Tobacco has bought a company that is developing the next generation of electronic cigarettes designed to help smokers to quit.

The purchase of CN Creative yesterday marks the first British acquisition of an e-cigarette company by a one of the big tobacco manufacturers. It came on the day that the European Commission moved to tighten the regulation of smokeless cigarettes.

The acquisition of the Accrington-based start-up for an undisclosed sum comes as the Government is undertaking consultations on whether to license all e-cigarettes in a rapidly growing market.

Kingsley Wheaton, BAT’s director of corporate and regulatory affairs, said.

Source: The Times – by: Alex Ralph


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